A collection of videos about Mac, iOS and Swift.

    Surviving The Game

    By Jeff LaMarche - (all videos) - @jeff_lamarche

    At NSConference 2014

    Tags: games business

    In the world of software, product development is hard, and game development is even harder. The mobile software market is no longer a frontier. Large game publishers have joined the fray, bringing with them multi-million dollar budgets and dedicated advertising campaigns. As smaller game companies struggle to survive and larger ones consolidate in an effort to compete better, nobody in their right mind would get into game development now.