A collection of videos about Mac, iOS and Swift.

    Being Apple

    By Lex Friedman - (all videos) - @lexfri

    At NSConference 2014

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    Apple offers a lot to aspire to. It’s a big company that’s achieved amazing things, amazing successes, and amazing profits to go along with them. In this talk, Lex will offer up insights on how you can be like Apple in less obvious ways, even it doesn’t score you a $500 billion market cap