pomo.tv

A collection of videos about Mac, iOS and Swift.

    Tag: business

    ⌘R Conf 2014

    Scaling Your Indie Business

    By Peter Steinberger - (all videos) - @steipete

    At ⌘R Conf 2014

    Tags: indie business

    do{iOS} Amsterdam 2015

    Topcoder: The Anatomy of a Challenge

    By Katy Price - (all videos) - @katynprice

    At do{iOS} Amsterdam 2015

    Tags: business marketing

    360iDev 2015

    The Small Fish in a Big Pond: Working with Large Clients

    By Daniel Pfeiffer - (all videos) - @mediabounds

    At 360iDev 2015

    Tags: business indie

    360iDev 2015

    Succeeding Slwoing - A Practical Guide to Going Indie

    By Charles Perry - (all videos) - @DazeEnd

    At 360iDev 2015

    Tags: business indie

    360iDev 2015

    Build a Business, Not an App

    By Michael Schneider - (all videos) - @hivebrain

    At 360iDev 2015

    Tags: business indie

    360iDev 2015

    Beyond the Banner: How to Scale Your Revenue with Innovative Ad Formats

    By James Hughes - (all videos) - @the_jameshughes

    At 360iDev 2015

    Tags: business marketing

    360iDev 2015

    Stop Saying No - How I Went From Fired, To Indie, To Over $1M In Revenue In Under A Year

    By Brandon Trebitowski - (all videos) - @brandontreb

    At 360iDev 2015

    Tags: business indie

    NSConference 2014

    Surviving The Game

    By Jeff LaMarche - (all videos) - @jeff_lamarche

    At NSConference 2014

    Tags: games business

    Description:
    In the world of software, product development is hard, and game development is even harder. The mobile software market is no longer a frontier. Large game publishers have joined the fray, bringing with them multi-million dollar budgets and dedicated advertising campaigns. As smaller game companies struggle to survive and larger ones consolidate in an effort to compete better, nobody in their right mind would get into game development now.

    NSConference 2014

    A Bil-centric view of product development

    By Daniel Pasco - (all videos) - @dlpasco

    At NSConference 2014

    Tags: business

    Description:
    Essentially, given an extraordinarily gifted developer - take Bil, our CTO -, there are things outside his area of expertise that he's recognized as hugely important to making a great app. He wants these people and things because they help him make something even greater: great design, great QA, support, the ability to reach a huge number of users (strong brand, really useful app, great content, etc)

    NSConference 2014

    Land or Slam

    By Luc Vandal - (all videos) - @lucvandal

    At NSConference 2014

    Tags: business indie

    Description:
    How lessons I’ve learned from skateboarding have influenced my current business.

    NSConference 2014

    While Nobody is Looking

    By David Smith - (all videos) - @_DavidSmith

    At NSConference 2014

    Tags: business indie

    Description:
    There is a natural pull towards focussing on the visual design of an application. Your choice of color, typography and structure all directly impact how your user will experience your app. But what happens when your user isn’t looking? Designing applications for use by increasingly distracted users requires thinking about your customer from a completely different perspective. Building on lessons learned from years of building audio focused applications these are some guides for ensuring your design is usable in ANY context.

    NSConference 2014

    Red Meat and Gin

    By Rich Siegel - (all videos) - @siegel

    At NSConference 2014

    Tags: business

    Description:
    Bare Bones Software are widely recognized as one of the longest-lived indie Mac developers, having been in business since 1993. Their longevity stems from how they handle matters that Rich will cover in the talk: product concept, engineering discipline, customer service and support, ecosystem relations, living with Apple, and dealing with the unpredictable.

    NSConference 2014

    Legal Considerations For Contract Developers

    By Damian Sullivan - (all videos) - @DamianOS3

    At NSConference 2014

    Tags: business legal

    Description:
    Top legal tips for indie developers working on apps for clients, based on the very expensive mistakes I made in my first 5 years of developing apps for clients.

    Mobile Warsaw April 2015

    Go for a Sub: using a subscription model for your product

    By Scott Little - (all videos) - @littleknown

    At Mobile Warsaw April 2015

    Tags: mac business

    Mobile Warsaw June 2015

    iOS at Spotify: From Plan to Done

    By Hector Zarate - (all videos) - @iOSCowboy

    At Mobile Warsaw June 2015

    Tags: business

    Mobile Warsaw January 2016

    Cash Rich, Time Poor

    By Kamila Wojciechowska - (all videos) - @kamelury

    At Mobile Warsaw January 2016

    Tags: business